Digital campaign: Save the Children

In spring 2009, Save the Children was seeking to establish a clearer set of aims and working processes. They invited Justin to carry out some initial strategy facilitation with the web team, helping them to create a clearer set of aims and working processes. Our work quickly expanded in focus from the existing website to leading a new global digital campaign.

Our role was to develop a practical strategy for the online component of EVERY ONE, the organisation’s five-year programme to reduce child and infant mortality. This project required a balance of our content, technical and management skills. We envisaged a highly social digital campaign that would energise and give shape to the difficult debate around the subject and help identify active participants around the world, that could then work as part of a coordinated communication campaign to reach policymakers.

Through extensive internal consultation, we developed and scoped out the everyone.org website, were jointly responsible for appointing an agency to build the site, and then coordinated all the various teams through the build phase. Additionally we scoped out a mobile SMS pilot scheme for STC in Nigeria and planned the scaled-up phase two of the EVERY ONE digital campaign.