We help our clients take a step back and consider the most critical questions. We find the quickest route to establishing the aims and user needs their digital activity will need to deliver to. We work in partnership to create strategies that are memorable and can form a practical basis for digital development, training and capacity building processes.
All Strategy projects
Digital content strategy: Southbank Centre
How could we coordinate the efforts of disparate content teams to produce a content programme shaped and guided by the digital team?
Platform vision and incubation: FutureLearn
How we got from an idea to a prototype platform for massive open online courses in six months.
Service design: Glasgow Caledonian University
GCU enlisted Unthinkable's help to realise their inspiring vision to fuse learning, academic research and social innovation on a global scale.
Strategy and site production: Serpentine Galleries
Over seven months we worked with the Serpentine family to create a new kind of digital experience for their audience - one we are most proud of.
Innovation development: Wellcome Collection
We imagined a new way for audiences to engage, through a blend of digital and physical experience, with the Wellcome Collection’s new Reading Room.
Digital strategy: IRC
IRC needed a digital strategy to tame an increasingly unwieldy online presence that no longer reflected their global aims and commitments.
Digital strategy: Barbican
The Barbican asked us to help them develop a holistic view of how the centre should change and develop to make the most of digital media.
Strategy Development: Glyndebourne
We were asked to help Glyndebourne develop a digital strategy at a crucial moment in their transformation into a fully digital arts organisation.
Communications strategy: Heart n Soul
Thanks to our help we believe that Heart n Soul is now one of the very best art organisations at using digital technologies to deliver its aims.
Developing a content strategy: FutureLearn
We've helped FutureLearn to shape a series of targets and identify partnerships to develop their course portfolio.
Digital strategy: City of London
How do you make sense online of a 1000-year-old town council, arts patron, landowner and global financial hub?
Digital campaign: Save the Children
Save the Children came to us to scope a highly social digital campaign to energise the difficult debate around child and infant mortality.