We have steadily built our network of friendly experts over the years so that we can respond to a wide range of digital challenges for clients. Our associates have worked across many sectors and steered projects through a wide range of obstacles to successful fruition.

The Directors

  • Matthew Shorter

    Matthew Shorter has almost 20 years’ experience as a producer, project manager, writer, editor and strategist on the web. Since co-founding Unthinkable in 2010, Matthew has been developing original thinking for a range of world-class clients around the implications of digital technologies for society, business, media, culture and learning. Matthew is currently leading our work for the International Centre for Migration Policy Development, and delivers production and strategy services for FutureLearn.

    Matthew holds a first-class degree in music from Oxford University, and spent several years making programmes at Radio 3 before rounding off his BBC career as editor of the BBC’s music websites.

    Find out more about Matthew

  • Justin Spooner

    Justin has walked the line between culture and technology for as long as he can remember. A Fine Art degree from Central St. Martins was followed by five years as designer and animator at his own startup. He was the Interactive Editor for BBC Radio 3 and the Proms for eight years, and since co-founding Unthinkable Consulting has delivered a range of digital projects and strategies for many of the country’s leading cultural and learning organisations.

    He recently won Nesta funding and led Heart n Soul’s award winning SoundLab project, developed digital strategies for FutureLearn, and judged the awards for the Goldsmiths Computing Undergrad Show.

    Find out more about Justin


  • Lorna Palmer

    Lorna is a producer who works on multi-platform campaigns, events and outreach initiatives with Unthinkable and others. She has years of experience in delivering complex projects for organisations like the BBC and Tate, including managing the BBC’s digital learning centre (21CC).

    In 2014 Lorna worked with Universities UK and the National Coordinating Centre for Public Engagement to deliver a week-long public engagement event at the Natural History Museum to showcase groundbreaking research from 44 UK universities.

  • Myles Runham

    Myles has been working in and around the web for around 20 years in many roles from research, marketing and product development through to senior leadership in a variety of different sectors. He has worked at the search engine (AKA Ask Jeeves), led content strategy development at FutureLearn and spent eight years at the BBC, first as Head of Interactive Learning, running education and learning services for school pupils, teachers and parents online and on air and most recently, as Head of Digital for the BBC Academy, managing all digital activity of the professional learning and development functions for staff and the broadcast industry internationally.

  • Paul Finn

    Paul is a graphic designer and teacher.

    Paul’s studio Fitzroy & Finn specializes in graphic design and typography for clients such as Tate, BBC, ITV, and Royal Opera House. When not in the studio Paul is Platform Leader in Information & Systems on the BA course in Graphic Communication Design at Central Saint Martins, and has been a visiting lecturer at many leading design institutes.

  • Sarah Murphy

    Sarah Murphy is an accomplished producer and project manager with over 15 years’ experience in broadcast and digital media. She has delivered web builds, mobile and tablet apps, video campaigns and interactive experiences for the likes of Disney, The BBC, The Guardian, Emirates, Sport England, John Lewis, Google,The Arts Council, and Universal Music.

    Sarah also conducts usability studies to help clients understand their audience and gain valuable insights into how their digital services perform. She has recently delivered user experience recommendations for Serpentine Galleries and BBC Radio Commissioning.

  • Eleanor Clements

    Eleanor Clements

    Eleanor is a freelance writer, editor and consultant, offering content strategy and development services to clients across the commercial and not-for-profit sectors. She specialises in developing print and digital content for a global audience, having built up her experience through roles at the international publisher Santillana and the British Council.

    Eleanor is a professional member of the Society for Editors and Proofreaders and has recently delivered projects for Richmond, busuu and Eton College.

  • Leigh Dodds

    Leigh has 19 years of experience working in a variety of technology roles focused on data integration, management and publishing. Most recently Leigh has been working as an independent consultant helping businesses explore the technology and best practices that support the publication and use of open and linked data.

    Leigh has led a number of projects exploring approaches for publishing data on the web, and has helped to build and assess organisational capabilities around open data. Leigh has experience of working with a variety of organisations ranging from small startups through to large multinational businesses, and a number of public sector organisations.

  • Miles Evans

    Miles Evans

    Miles is an expert at helping organisations and individuals identify and amplify the stories that make them unique. Whether devising high-level media campaigns, delivering capital projects or managing reputational crises, at heart of his approach is an ability to distil clear narratives from competing messages. Having worked at three major institutions – the Barbican, Southbank Centre and the Serpentine Gallery – Miles has a deep understanding of the lifecycle of organisations and the need to refresh and re-state in order to flourish. Personal preoccupations range from politics, history and business to issues surrounding mental health and health generally.

  • Carl Draper

    Carl is a BAFTA-nominated producer with over 14 years experience turning ideas into engaging digital products.

    His recent experience includes scoping and delivering Al Jazeera’s JeemTV digital platform, and previously Carl was product owner for the CBBC platform. Carl has worked with Unthinkable on projects for Glasgow Caledonian University and the BBC.


  • Rebekah Ford

    Rebekah is a digital creative: an interactive developer, a designer, an illustrator as well as learning 3D modelling and VR. She loves collaborating, consulting, mentoring and solving puzzles. She has worked with many different clients including RSC, The Southbank Centre, Lambeth Council, ROH, ENO, Penguin Books and The Arts Council.

    She is currently working on a number of arts-funded digital projects as an artist and producer. Rebekah has recently worked with Unthinkable creating a visual prototype for a social innovation platform for Glasgow Caledonian University.

  • Ashley Elsdon

    Ashley has run the mobile music blog PalmSounds for nearly 10 years and has been a project adviser and producer with Heart n Soul’s SoundLab since inception. He’s brought companies like Korg, Ableton and Moog in to enrich the project and spread the word together with speaking at events at Abbey Road Studios and Roli.

    Ashley is a music technologist, analyst and business architect with experience in the arts, the NHS, music technology and finance.



  • Dharmesh Rajput

    Dharmesh works across a range of disciplines including academia, digital, arts and film. He is a part-time lecturer teaching Media Production at Birmingham City University and has 14 years’ experience working in TV, radio, events and digital at the BBC. Dharmesh was the Interactive Editor for BBC Asian Network, responsible for the station’s website, red button activity and social media.

    In 2013, Dharmesh was part of the team that delivered FutureLearn working with university partners to produce online courses. Since then he has worked with Unthinkable to produce further courses for a corporate client on the FutureLearn platform.