Justin Spooner

Justin co-founded Unthinkable with Matthew in 2010. He wanted to create an agency that could deliver both inventive and practical digital strategies for clients, and the production skills to see those visions through. Over the last six years Justin has worked to help Unthinkable become a family of digital practitioners working across an exciting range of sectors. He is particularly passionate about how digital technology can be used to help everyone develop their own expressivity, continuously learn through our lives and be a tool we can use to solve the big social and environmental challenges we face.


Justin graduated from Central St. Martins with a degree in Fine Art in the early 1990s and went on to set up the design and digital interaction company 50% gray serving clients including British Telecom and Glaxo-Wellcome.

With a passion for emerging technologies he went on to design websites for Sony Playstation, Bupa and the artists Gilbert and George, before joining the BBC in 2000 as the Interactive Editor for Radio 3 and The Proms.

At the BBC, Justin created and delivered the digital strategy for the country’s leading cultural broadcaster. He led the design and editorial direction for all projects across the web, mobile and interactive TV for Radio 3, The Proms and Classical Music Television. He also helped to develop exciting new digital learning experiences aimed at making music and composing more accessible.

In 2008, he left the BBC to begin working with numerous arts and culture organisations, broadcasters and charities to develop and implement their digital strategies. As an editor, designer and commissioner working cross-media for many years, he has a strong sense of how to deliver bold and imaginative interactive communication that builds a confident and meaningful relationship with audiences. As a director of Unthinkable he has recently been using that experience to develop the content strategy for leading digital learning platform FutureLearn.

Justin works with creative leaders to help them develop their approach to digital, but also makes sure he gets time with new digital talent by working with the students of Goldsmiths Creative Computing Degree.

As a way of passing time, he makes music, writes poems and makes the occasional film soundtrack, but mostly wrestles with his two young sons.