We have steadily built our network of friendly experts over the years so that we can respond to a wide range of digital challenges for clients. Our associates have worked across many sectors and steered projects through a wide range of obstacles to successful fruition.

The Directors

  • Matthew Shorter

    Matthew Shorter has 20 years’ experience as a producer, project manager, writer, editor and strategist on the web. Since co-founding Unthinkable in 2010, Matthew has been developing original thinking for a range of world-class clients around the implications of digital technologies for society, business, media, culture and learning. Matthew is currently leading our work for the Heritage Lottery Fund and the Micro:bit Educational Foundation, and delivers production and strategy services for FutureLearn.

    Matthew holds a first-class degree in music from Oxford University, and spent several years making programmes at Radio 3 before rounding off his BBC career as editor of the BBC’s music websites.

    Find out more about Matthew

  • Justin Spooner

    Justin has walked the line between culture and technology for as long as he can remember. A Fine Art degree from Central St. Martins was followed by five years as designer and animator at his own startup. He was the Interactive Editor for BBC Radio 3 and the Proms for eight years, and since co-founding Unthinkable Consulting has delivered a range of digital projects and strategies for many of the country’s leading cultural and learning organisations.

    He recently won Nesta funding and led Heart n Soul’s award winning SoundLab project, developed digital strategies for FutureLearn, and judged the awards for the Goldsmiths Computing Undergrad Show.

    Find out more about Justin