unthinkable
are

Work with us to clarify your strategy, connect with experts and transform your digital landscape.

The things we do

  • We create insights to inform your strategy and direction.

  • We develop decision frameworks and concrete action plans to deliver your vision.

  • We implement strategic design processes to identify where innovation should be focused and provide leadership to ensure high-quality user experience.

  • We develop service and system maps to provide the basis for customer relationships and experiences.

  • We create bespoke plans to advance systemic, cultural, technological and capability change.

  • We work at the intersection of curriculum, pedagogy, technology and content to create unforgettable learning experiences.

  • We develop user-centred innovative products that are easy to use, maintain and extend.

  • We produce high-quality content designed for the specific needs of your audience.

We collaborate with leaders and teams to deliver big thinking at every scale.

Some of our work
Featured
Nominet
Nominet

We created a report for Nominet on strategies to better support young people’s thriving through digital engagement and skills.

“In our most recent work with the team, we asked them to help us explore a really big, complex arena and once more we were delighted not just with the outputs but the work we did together that led us there.”

Chris Ashworth OBE, Head of Social Impact, Nominet

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Clore Leadership
Clore Leadership

Digital strategy and ongoing support for the pioneering work of this pioneering leadership programme

“It was a great support to have Unthinkable work with us to unpack, review and rationalise our approach to digital communications. The Unthinkable team used their special blend of experience and expertise to stimulate and challenge for fresh, creative solutions and brought humour and insight into the process. A winning combination for us.”

Hilary Carty, Executive Director, Clore Leadership

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QA Higher Education
QA Higher Education

Discovery, product prototyping, service design, learning design and content development for a leading Higher Education provider

“Unthinkable’s work has created an environment where creativity can be discussed, tested and refined, and in particular between departments in QAHE. It’s bringing in elite product development expertise to elevate what we currently do and to innovate into new ways of working. Unthinkable have been great in clarifying how our strategy to provide employability-focused HE can be ‘productised’.”

Martin Johnson, Director of Market Insights & Portfolio

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Royal College of Art
Royal College of Art

An online discovery platform for student art, an online course hosted on FutureLearn and a collaborative exploration of a Flexible Academic Model

“The kind of mutual respect and trust and collaborative working we had with Unthinkable... It’s the best kind of collaborative working I’ve ever known with any kind of external agency in my career.”

Emma Bayne, Chief Technology Officer

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We are a collective of digital practitioners.

Our people
are

Led by Justin, Matthew, and Kathy, we create bespoke teams to shape digital futures

  • Kathy Skelton

    I lead projects using strategic thinking, digital expertise, market insights, data analysis, consultancy and leadership - built across 10 years at The Open University, FutureLearn and most recently Unthinkable.

    More about Kathy

  • Matthew Shorter

    As a Director of Unthinkable, I lead projects and help steer the business, building on 16 years leading Unthinkable as a strategist and programme manager, and a career before that in BBC radio and digital.

    More about Matthew

  • Justin Spooner

    As one of Unthinkable’s Directors I put together great teams for our clients and help to guide delivery. I often support our clients as an advisor for their senior team.

    More about Justin
  • A woman called Charlotte standing addressing an unseen audience, gesticulating with her hands.

    Charlotte Webb

    I work at the intersection of technology, creativity and ethics. I draw on my experience as an educational developer, consultant and co-founder of tech-equity collective, Feminist Internet.

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  • A woman called Freya with blonde hair, red lipstick and wearing a black shirt.

    Freya Johnson Ross

    I’m a researcher and consultant with 10 years+ experience working with organisations from UNESCO to the Young Foundation. I help them find clarity and new insights.

    More about Freya
  • Dora Whittuck

    Dora Whittuck

    I draw on my professional background as a consultant clinical psychologist to design, facilitate and lead service design projects in the arts, health, education and digital sectors.

    Click Here

  • Richard Northover

    I help organisations think through the concepts behind digital identity, so they can build better relationships with users. I've worked at bbc.co.uk and in science publishing, amongst other things.

    More about Richard

  • Jack Hardiker

    I’m an interdisciplinary artist, creative director and academic. I engage with both established and emergent creative techniques to make work that is considered, memorable, and sometimes unexpected.

    More about Jack

  • Leigh Aspin

    I am a Product Manager/Leader, with particular experience developing digital products for education, and an accredited Executive/Leadership Coach.

    More about Leigh

  • Eleanor Herzog

    I’m a writer and digital producer. I enjoy writing everything from film scripts to online learning to website copy. I also have a background in TV & film production, and journalism.

    More about Eleanor

  • Hannah Mason

    I’m a digital and UX designer. I’m driven by producing clear and inclusive design for digital experiences that prioritise people’s access needs alongside an innovative & fun aesthetic.

    More about Hannah

  • Anna Deen

    I am a digital creative based in the Netherlands with expertise in developing design systems and digital projects that are of value to people and society.

    More about Anna
  • A woman called Stella smiling in front of a brick wall.

    Stella Sims

    My professional background is in research, history and documentary production. I work with Unthinkable as a researcher, digital producer and assist with digital strategy.

    More about Stella

From our teams to our partners to our clients,

we’re an ecosystem of creativity.

Our partners

  • EVR are our newest partner in the field of education. We work with their immense expertise in the use of AI and Edtech to imagine and deliver innovative new products and to help clients understand their opportunities.

    Make It

  • When we are looking for extra capacity to understand audiences and users through qualitative research, we are happy to draw on Wavelength’s range of experience and warmth of approach.

    Make It

  • Platform 3 are our trusted partner for assessing and developing web technology. We work with them to identify bespoke technology solutions and create solid back-ends and CMSs for our projects.

    Make It

  • AVCO is our creative and inspiring front-end web partner. We have worked with them for over 20 years to develop compelling websites, creative tools and digital artworks.

    Make It

  • TMAX’s rare combination of track record in culture and education, empathetic and straightforward approach and highly competitive rates makes them our go-to partner for video production.

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  • Go Free Range are a team of technologists who love turning ideas into reality in an agile and collaborative way. We work with them to build prototypes and full-stack web applications.

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  • Connecting Culture is our strategic collaborator in helping cultural organisations connect with their audience. We work with them on joining the dots between business and brand strategy to inform sound digital development.

    Click Here

Together, we build trusting relationships

and create digital products to be proud of.

Our clients
And this is how we do it.